The B.O.A.: The Business Owners Association was put in place by the Full Dead to assure things in the town are handled as they’d see fit. When pressing issues in town arise, folk demand new laws, or old ones to be changed, the members of the B.O.A.’s votes count for 3. One for them, one for the Keepers and one for the Business. They meet on Friday nights to discuss plans to do what’s best for the Heartland and make business boom. All businesses rooted in the Heartland have a spot and stake in the B.O.A.